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Bus ads highlight extinction of endangered species
#1
Some buses in Denmark have a powerful ecological  message. When the bus doors are closed you see habitats with endangered species on display. When the bus stops and the doors open the animals are hidden by the doors and appear to be gone. Now you see them, now you don't.

https://www.adweek.com/brand-marketing/t...oors-open/

This is essentially the message of conservation. Endangered species could disappear. It seems sudden, but it isn't. The situation that leads to the bus doors making the animals disappear existed before the bus even stopped. The situation that could lead to endangered species disappearing already exists. It is really that simple. Unless we change things, they will disappear just the way the animals on the bus will  " vanish" when the bus opens its doors. We don't have a lot of time. The bus is already in motion.
[Image: IMG_9091.JPG]
Catherine

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