Peta's "Behind the Leather" campaign

[Catherine]

Peta has never been shy about exposing the truth about the way we treat animals.
They set up a Pop Up store showcasing exotic leather goods, but with the added twist of showing the reality behind those leathers.

The idea is good. The video is effective. I am pretty tough and I have watched all the videos, but this one unforgettable.
I think anyone who entered the store will never wear leather again, especially not the exotic skins. I think just seeing the video will have an impact.

They use props to show what lies beneath the leather goods. Maybe this is more effective than showing the animals being killed.
People tune that out.

If you don't want to watch the video at least read the article.

http://news.google.ca/news/url?sr=1&ct2=...ue&insrc=1

Sometimes you have to shock people to teach them. Peta certainly does that.