Gucci goes fur free

[Catherine]

If Gucci can go fur free and still be a success then the other big names in fashion can do the same. If the big fashion houses go fur free, then the other clothing manufacturers can do the same. It is a chain reaction in a good way. It is important now that animal lovers support Gucci the same way we support the companies that don't do animal testing of their products.

Leather is going to be harder to get rid of, however when there are suitable alternatives available some company will take a chance and use it. We will have to make sure we all support a company that replaces leather.

We all thought milk, meat and leather came from happy cows who led good lives and then were humanely killed. Now we know the truth and we struggle to find ways of changing how we live. Some day things will have changed. For now we win the war against cruelty on battle or one company at a time. 

A few years ago no company would have considered giving up fur. There is definitely progress.