very disturbing trend

[Catherine]

We need to live aware and once you start to live aware, there is no going back. That might be why so many people make sure that they do not find out the truth about most things. They want to stay in an unknowing state.

I can understand it. It is not easy to change how you do things. Shopping ethically is a bit more work. It is more peaceful in the end.
I think that makes it worth the trouble.